Adtag & Adcopy Resources
Using Adtag™ & Adcopy™, an advertiser can send different messages to different cable zones within a geographic market, creating more relevant, meaningful advertising, all with a single buy.
Visible World is the Adtag & Adcopy service provider for all the major MSOs. These materials serve as a toolkit for partner Ad Sales teams when selling zone-based addressability.
Client One-sheets
What is Adtag & Adcopy?
Overview of product, with examples of the most common applications. Good leave-behind for someone new to Adtag/Adcopy.
Complete Advertiser/Agency Guide to Adtag & Adcopy
Step-by-step guide to getting campaigns on air. Includes specifics about sending materials to Visible World and Cable Markets, style guide examples, and detailed production requirements.
Sales Tips and Training
Adtag/Adcopy Sales Success Webinar
Download the webinar to listen to some of the top sellers describe their experience pitching Adtag/Adcopy to local retailers. Download the presentation for a list of high potential clients.
Pitching to Dealer Groups
Having trouble convincing the client that multiple versions across the market will result in a "fair" campaign? Client unsure about the finished product? Download this handy sheet with advice from the field!
Sales Demo Tools
Streaming Demo
Mix & match components using a drop-down and view finished versions of Adtag/Adcopy campaigns right in your browser.
user name: ATAC
password: visible
Case Study Presentation
Download the PowerPoint presentation to demonstrate different ways advertisers are using Adtag/Adcopy across the country (videos included). Please choose the version customized for your sales organization