Target on National Networks

On major broadcast and cable networks, Visible World technology makes it possible for advertisers to version and target national ads with complete traffic automation. This unique capability makes it possible to adjust the rotation of ads dynamically, according to changing viewership, business needs, and live event situations.

This flexibility is enabled by a Visible World server that works in-line with the network's live stream. Advertisers are finding it helps them overcome two major business issues. 

Real-time changes for live events: change contents of an ad during a live event to reflect the event's content.